VMARK DESIGN VOICES | GRAPHIC #1
Panel launches Vmark Design Award 2023 in Packaging design, Brand graphics
On November 16, 2022, at Riverside Palace, VDAS - Vietnam Design Association. VMARK Vietnam Design Award HCM and ProArt / Asus collaborated to organize the event VMARK Design Voices: Graphic with the theme of Sustainability in Packaging Design.
Opening Design Voices | Graphic
At the Exhibition area, guests had the opportunity to admire the display areas of products from the ProArt / Asus brand - a co-organizer that contributed to the success of the event. There are also booths from brands: Marou, Cafe 365, Purple Asia, Plastic People, SR, VMS, guests are exposed to finished products not only through perspective but also experience.
Exhibition Showcasing
At the event, the guests had a session to discuss design thinking applied to packaging design, offering practical solutions around reducing plastic waste and ensuring sustainability in design and packaging. packaging
Inspirational presentation from speakers
“Minimizing energy comes from the smallest things, avoiding the most waste. Included in the design process. The more user-friendly design consumes less time. Fewer prototypes produced before final product, shorter lead times is also the way to a green business with more sustainable packaging design.” - Mr. Calvin Lam, Managing Director of Inde Pacific Capital added when he was consulted on how to create sustainable design.
“Investing in high-precision, highly-detailed computing equipment, as we mentioned earlier, is also one of the ways to have a business with sustainable packaging design and a great company. Asus is also committed to a green packaging strategy to protect the environment,” emphasized Ms Elena Dang from Pro-Art brand.
In addition, Mr. Joshua Breidenbach - Founder of Rice Studios also contributed his comments about the optimal material for financial efficiency: "Nothing is cheaper than single-use plastic. We can only level this reality through innovation and investment. Any solution other than plastic is more expensive. Sustainable solutions are often the most expensive. More demand will be needed to begin to bring out this truth. Brands can justify the higher costs as part of their marketing budget or by thinking ahead, long term, as a carefully packaged product gets a lot of brand love. more effective than a billboard or a digital campaign.”
Panel discussion
Many guests also contributed a lot of opinions to the forum. Mr. T.B. gave an interview to share: “When I came to this conference, I could not understand what sustainability is even though I have heard and learned about the above topic a lot. However, after listening to the speakers speak, present and explain, I feel that this is the content that needs to be developed and mentioned the most in the Vietnamese industry. I hope that after today, I will have more opportunities to participate in VDAS conferences and events.”
Hay shared from a representative of QLM Label Group: “This was really a lively and diverse discussion to explore the complex topics around Sustainability, Design and Packaging. With the idea of no packaging or minimal packaging, who will be responsible for enforcing sustainability: the regulator, the company or the consumer? We are totally addicted to disposable things. How do we counter the competing interests of 'low cost' and 'convenience' to achieve sustainability? The answers of the experts surprised, inspired and challenged me! I was impressed with the number of Vietnamese designers and companies that attended - more than 300 people (amazing). Looking forward to working with these inspirational people to achieve more in Vietnam.”
Business networking cocktail party
Event VMARK Design Voices | Graphic is co-organized by VDAS Design Association HCMC , VMARK Vietnam Design Award and ProArt / Asus with the cooperation and support from such great associations as ITPC, VASEP, VIENC, BNI, SG Entrepreneur; Luxuo, MEN'S FOLIO, A Way To Green, Entrepreneur Plus, Home Decor Plus, Pacific Group, VOH, Sihub; International organizations such as Eurocham, Icham, CCIFV France, Thai Cham… All together create exciting activities, connecting between large domestic and foreign enterprises to START IMMEDIATELY commit to and fulfill their responsibilities. responsibility to protect the GREEN environment globally.
Click here for full album of VMARK DESIGN VOICES | GRAPHIC 16.11.2022
GUESTS & SPEAKERS
Ms. Danh Tran
Founder & CEO of VMARK Vietnam Design Week & Awards
Ms. Danh Tran is a Vice President of VDAS Design Association and Founder of VMARK Vietnam Design Award. She graduated from the university with a major in Brand & Communication Design and has trained in many countries around the world in skills to develop the national creative industry (Denmark, Italy, UK, Japan, Korea...). With over 20 years of management experience in the design industry and the diverse activities related to the design field, she knows all of the aspects of her job. The process from concept to production, strategic planning, to customer contact. Her understanding of the local, international market and potential of the creative industries in Vietnam has connected her with international business partners, design organizations and multinational companies. Ms. Danh Tran has strong Creative Entrepreneur skills. She has in-depth knowledge of the different creative segments and is able to communicate effectively. Ms. Danh’s goal is to grow and nurture the next generation of Vietnamese designers through education, awareness, and work experience. She and her colleagues founded the Design Association in Vietnam with the goal of building a Vietnamese Creative and Design Community with a solid identity, connectivity & global recognition.
Founder & ECD of Rice Studios
Joshua is founding partner and Executive Creative Director of Rice—a Vietnam-based strategic branding company. Joshua believes that excellent, elevating, impactful design can transform organizations, give shape to extraordinary stories, and make positive impacts. Rice is known for creating Vietnam-based brands such as Marou Chocolate, as well as for award-winning work for Baemin, Unicef, Uber, and Uniqlo. Joshua is a member of AGI. His work has received accolades from Red Dot, Graphis, Type Directors Club, Pentawards, the Dieline, A’Design, Brand New, and an IDA award for “Graphic Design of the Year" for UNICEF Vietnam. Broadcasting creativity from Vietnam, Rice has been published in Monocle, Wallpaper* UK, BRAIN (Japan), IdN, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print. Joshua has spoken internationally about design as a change-maker—as well as sustainability, and inspiration and empowerment.
Mr. Joshua Breidenbach
Mr. Dom Mason
Managing Director of Sedgwick Richardson SEA
Formerly from the UK, Dominic has pursued a career in branding & design in Singapore for the past 25 years. With a track record of delivering impactful, insight-driven branding programmes, he’s led multi-disciplinary design talent for both local and international blue-chip organisations. He has consulted on macro-level branding challenges for the Singapore Government as well as for local, regional and international clients across multiple industry sectors, including VISA, DBS, OCBC, Hong Leong Bank, Suntec City, Mapletree, VivoCity, Pacific Star, Lend Lease, SingTel, Maxis, StarHub, Smart, Reliance, Hyflux, SingHealth, SOTA, Unilever, P&G, Caltex, Petronas, Petron, Aboitiz, Swire, Electrolux. Applying decades of experience in articulating brand propositions and crafting key messaging, Dominic strategises thematic directions and develops messaging for all Sedgwick Richardson’s Singapore and regional clients
Mr. Calvin Lam
Managing Director of InDe Pacific Capital
Calvin Lam is Managing Director of InDe Pacific Capital, a Private Equity firm in Vietnam that enables and empowers entrepreneurs in various verticals such as Fashion (iBasic, MARC, FMS); Education (Tomato, ICS); Resources (forestry and related services) and F&B. Mr. Lam was the co-founder & CEO of Avus, an Inc. 500 company (in 1998) that distributes IT products worldwide from its headquarters in California and subsidiaries in Mexico and China with a 12-year cumulative revenue of USD$1Bn. He founded and exited companies in the US, Mexico, China and Vietnam. Mr. Lam graduated from UC Berkeley (Summa cum Laude) and UCLA and has served as a Lecturer at the RMIT University MBA program and at University of Technology and Education of HCMC. As a community and industry leader, he founded the Berkeley Alumni Club of Vietnam and UCLA Alumni Club of Vietnam and serves as a board member advisor to Antler Vietnam, SEO-V, Vietnam Supply Chain, as well as private companies. Mr. Lam has completed 11 marathons in the US, Cambodia and Vietnam. He spends his time between Los Angeles and Ho Chi Minh City.
Mr. Matt Millard
Founder & CEO of Purple Asia
Matt has spent 3 decades carving a niche in Asia as an entrepreneur, brand strategist, placemaker, networker and rainmaker for a broad spectrum of respected international brands. Matt has built Purple Asia to become a trusted and respected integrated independent agency serving a diverse client base, ranging from independent craft brewers to the world’s largest hotel operators. Matt serves as a board advisor to several NGO’s and businesses, and is charter vice-president of the first Rotary Club chapter to operate in Vietnam since 1975. He is an active pro-bono contributor to several charitable organisations including Saigon Children’s Charity, Newborns Vietnam, The Loreto Children’s Charity, Vinacapital Foundation, Heartbeat Vietnam and Wildlife at Risk. He is an active speaker at conferences, seminars and universities. Matt is a father of twin girls, currently studying in Canada. He is a lifelong traveller and a keen motorcycle adventurer with recent trips to the Indian Himalaya, The remote mountain regions in the north of Vietnam and solo rides in the Australian outback under his belt.
Ms. Elena Dang
Country Product Manager of ASUS
Before and after joining ASUS Technology Company as PR Manager, Ms. Elena Dang has 10 years of experience in Information Technology as a strategic consultant, business planning and sales, looking for customers and partners for electronic products distribution businesses.
Currently, she is holding the Leader Country Product Manager position of ASUSTeK Computer Inc. in Vietnam, focusing on developing the ProArt product line with the highest hit rate among Asus product lines in the Asia - Pacific region with a growth rate of over 100%/year. In this role, she is responsible for strategic consulting, including business plan and sale strategy development; developing new dealers and maintaining current dealers; evaluating the merchandisers’ training needs, based on field research, and propose the appropriate training programs.
Mr. Roy Tavenor
Chairman of Red Design Group
Mr. Roy Tavenor is a Chairman of RED DESIGN GROUP an international design agency and strategic consultancy in retail and hospitality. His experience in retailing began in marketing, promotions and developed into direct marketing, loyalty marketing, market research and strategy. He have spent 10 years of his career as a "do-sultant" helping clients to create and implement strategy. Now he spend most of his time developing strategy for RED clients, generating new business in Australia and Asia, and spreading the word on New Retail for the next digital generation of retailers. He also established his new company in Vietnam and helped to set up his Asia Pacific team which is growing rapidly - working with great clients like Saigon Co.op, Dai Quang Minh, Hoa Lam Group and International Tourist Club.
Mr. Nano Morante
Founder & CEO of PLASTIC People
Nano is from Argentina and worked in film production for 20 years all around the world including in Dubai, Cambodia, Hong Kong,...Upon living in Vietnam, Nano was impressed by the quantity of plastic waste and most specially of the very limited amount that could be processed for recycling. Together with his partner Nestor, Nano founded PLASTIC People in 2019 in the aim to transform all types of plastics (including low-grade plastics) into useful, safe and beautiful materials.
Mr. Vincent Mourou
Co-Founder & CEO & Chairman of MAROU - Faiseurs de Chocolat
Vincent Gérard Mourou is the Co-founder and Chairman of Marou - Faiseurs de Chocolat, Vietnam’s first award-winning bean to bar chocolate company. Marou’s pioneering approach to chocolate experiences has inspired hundreds of chocolate brands around the world. Before creating Marou with Samuel Maruta back in 2011, Vincent was an Executive Creative Producer at HMX London and San Francisco where he brought 10 years of Hollywood film-work to award-winning ads for Sony USA/Japan, Nokia, Nikon and more. Vincent holds a B.S from the University of Michigan, Ann Arbor in Neuroscience.
Ms. Nguyễn Hữu Minh Thy
Founder & Creative Director of Manifesco
Born in Saigon and educated in New York, Thy has more than 15 years of experience in the field of brand building and communication design. She has worked at prestigious branding companies, developed award-winning brand identity and communication programs for global clients including Walmart, Starbucks, United Airlines, Wells Fargo, AMD, Acer, Kidsplaza, Napas and Vietjet.
EVENT VENUE
RIVERSIDE PALACE
SPEAKER BENEFITS
FOR DESIGNERS:
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Connect with businesses interested in product packaging design.
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Promote personal/ company brands.
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Design consulting for businesses after the event.
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Coaching/training design & branding teams for Enterprises.
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Matching table to meet businesses in the event (Businesses can display Standee & Backdrop within the Matching table area)
FOR BUSINESSES:
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Connect directly with professional domestic and international designers.
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Expand network in the field of product packaging design.
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Have the opportunity to consult and train in-depth on brand product packaging design after the event
PARTICIPATION BENEFITS
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Brand promotion and communication in prestigious newspapers and magazines
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Elevate your brand with VDAS Design Association
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Approach and introduce brand image and products to potential partners and customers
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Affirm the value and vision of the brand with the design community in particular, and the public in general
SUPPORT PARTNERS
